

25th Anniversary Annual Conference
November 10-12, 2025
Thank you for joining us for the 25th Anniversary Virtual Annual Conference.
Important
Please complete the post-event survey here. It takes just a minute, and it is extremely important to our team.
If you did not complete the required form for FTI or CFP CE each day, and you attended the full event for the day, complete the form no later than Monday, November 17: Monday Tuesday Wednesday
Join us in March!
Exclusive discount for Annual Conference attendees-expires 11/21
2026 Virtual Member Intensive
March 23-24
$390 (save $200) if you register by 11/21
use coupon code MY2026AC
Speaker Resources
Dan Haylett (The Retirement You Didn't See Coming)
Link to order Dan Haylett's book with 30% discount
Contact Dan Haylett: dan@tfp-fp.com
Derek Hagen (Motivational Interviewing)
Trainings: Bootcamps, Workshops, Custom Workshops
Contact Derek: derek@moneyquotient.com
Dr. Ivi (Courageous Being individual & workshops/Courage Cards)
Contact Dr. Ivi: ivana.polonijo@courageousbeing.com
Deanna Singh (Building a Thought Leader)
Chris Koenemann (We're Missing Something)
Contact Chris: chris@koenemann.us
Chris Bentley (Wings for Widows)
Contact Chris: Chris.Bentley@WingsforWidows.org
Susan's 25th Anniversary Book
Thank you to everyone who contributed your notes, letters, photos, poems, (and even a song!) to Susan's book.
We know she will cherish it.
2025 Theme:
The Great Disruption
This year’s conference theme—The Great Disruption—reflects the seismic shifts we've all experienced in recent years, from cultural upheaval to technological acceleration to evolving client expectations. But disruption isn’t just chaos. It is a catalyst. For those willing to engage deeply and adapt boldly, disruption creates space for reinvention, innovation, and lasting impact. This conference will explore how Financial Transitionists® can not only navigate disruption, but harness it, turning uncertainty into opportunity and change into transformatiion.
Your 2025 Agenda Committee

Rose Zealand,
CFP®, CeFT®
Financial Planner
Golden Thread Collaborative, End of Life Doula
Agenda (all times ET)
9:30-11:30 Mastery Members Meeting
1:00 – 1:25
Beyond the Disruption: Transitions as a Path to Transformation
Speaker(s): Susan Bradley
In this opening address, Financial Transitionist Institute founder Susan Bradley sets the tone for The Great Disruption. The past several years have delivered a relentless wave of emotional, cultural, and psychological shifts that continue to shape how clients think, feel, and make decisions. From the erosion of trust to rising polarization and the accelerating pace of change, she will explore the forces disrupting not just our clients’ lives, but our roles as advisors. Susan prepares us to engage with the work ahead, together, focused on the opportunity for transformation that springs from change.
1:30 – 2:00
In the Midst of Disruption: Moments That Mattered
Before we unpack all that’s been disrupted, let’s pause and reflect on what’s held steady: your impact. We begin the conference by celebrating the moments that reminded you that your work matters. We invite attendees to share one meaningful client moment from the past year. What tough client situation have you navigated? Even in disruption, there is anchoring. Our stories remind us: progress still happens, healing still happens, and advisors are part of it.
2:00 – 2:15
Break
Location: Regency Foyer
2:15 – 4:00
The Advisor's Role in a Fractured World
Please download your Courage Cards here prior to the session!
Speaker(s): Ivana Polonijo
When clients are overwhelmed by politics, media, and uncertainty, advisors can become emotional stabilizers. This interactive workshop addresses how to stay grounded, avoid reactivity, and hold space for polarized or anxious clients. You’ll learn skills that preserve trust, safety, and focus.
4:00 – 4:15
Break
4:15 – 5:15
Triage for Transition: Supporting Clients in Acute Crisis
Speaker(s): Rose Zealand
Some life events don’t unfold gradually, they hit like a wave. A sudden death, divorce filing, diagnosis, job loss—these are acute transitions, and they often leave clients disoriented, emotionally raw, and cognitively compromised. In these moments, advisors are not just financial professionals, they’re a lifeline. This session explores how to recognize when a client is in acute crisis, how trauma may present in conversation, and how to offer containment and clarity without crossing personal or professional boundaries. You’ll learn how to apply triage thinking to the planning process: prioritizing decisions, reducing emotional load, and offering structure that calms rather than overwhelms. You'll also explore how to hold space for trauma without absorbing it, protecting your own energy while still providing real, meaningful support.
5:15 – 5:35
Day 1 Wrap Up
Location: Regency Ballroom
9:00 – 10:00
Speaker(s): Meghaan Lurtz
In times of great disruption, it’s not just clients who are affected—advisors are too. Experienced advisors often feel drained or frustrated by clients in transition—but those reactions hold valuable information. This session explores countertransference, the unconscious emotional dynamics that affect advisor judgment. Learn how to recognize when you’re personally “activated” and what to do about it in practice.
10:00 – 10:15
Break
10:15 – 10:45
Speaker: Chris Koenemann
We've build balance sheets for human capital, learning platforms for intellectual capital, and peer-to-peer networks for social capital. But what about things like values, gratitude, and purpose? Where does that spiritual capital fit into our interactions and client experiences?
10:45 – 11:45
Disconnected: Isolation, Aging, and the New Reality of Longevity
Speaker: Cathy Seeber
Multiple major health organizations and peer-reviewed studies have found that social isolation increases the risk of premature death by approximately 26%, with loneliness carrying a similar risk. These effects are comparable to smoking 15 cigarettes a day and are even more dangerous than obesity or physical inactivity. Isolation and loneliness have also been linked to increased risk of heart disease (up to 29%), stroke (32%), depression, anxiety, dementia, and a weakened immune system. Both the U.S. Surgeon General and the World Health Organization have declared loneliness and social isolation to be significant public health threats.
This crisis has only deepened in the years since the COVID-19 pandemic. Extended periods of physical distancing, disrupted routines, and the long-term decline of community engagement have created a measurable increase in chronic isolation, especially among older adults. While restrictions have lifted, many individuals—particularly widows, solo agers, and those with limited family support—have not fully reconnected. In 2023, the U.S. Surgeon General issued an advisory on the "epidemic of loneliness and isolation," calling it a serious, ongoing threat to public health in the pandemic’s aftermath.
Following a review of the latest research, attendees will break into small groups to share stories of clients who are aging alone, recently widowed, or showing signs of disconnection. Together, we’ll explore new ways to engage these clients: what to ask, what to notice, and how to respond with care and awareness.11:45 – 12:40
Lunch
12:45 – 1:45
From Curiosity to Capability: How Advisors Are Actually Using AI
Speaker(s): Christopher Dale, Laura Barry, Rick Kahler, Megan Kopka
AI is no longer a future trend. It is a present-day tool quietly reshaping how financial advisors research, write, plan, and communicate. In this interactive session, you’ll hear how real advisors are integrating AI into their daily workflows: from drafting client communications and summarizing complex planning concepts, to streamlining documentation and enhancing client engagement. We’ll showcase practical use cases (and a few cautionary tales), share favorite tools and prompts, and explore where AI fits—and doesn’t—within a human-first planning practice. No hype, no jargon, just useful, real-world insight.
1:45 – 2:00
Break
2:00 – 3:00
Planning with Compassion: Financial Guidance for Widowed Clients in the First Year
Speaker(s): Chris Bentley
Widowhood is one of the most financially and emotionally destabilizing transitions a client can face, and yet most advisors are unprepared for the intensity and complexity of the first 12 months. In this session, Chris Bentley, CFP®, founder of Wings for Widows, shares practical and compassionate strategies for helping newly widowed clients make sound decisions during a time of deep grief and disruption. Attendees will explore real-life cases, learn how to pace financial decision-making, avoid common missteps, and support clients without overwhelming them. This session equips advisors with a framework to provide ethical, human-first financial planning to clients experiencing loss.
3:00 – 3:15
Break
3:15 – 4:15
When It Rains, It Pours: Navigating Multi-Transition Client Scenarios
Speaker(s): Lovaii Navlakhi, John Fulton
Sometimes, more than one person in a family, couple, or partnership experiences a major life transition at the same time — multiplying both the complexity and the stakes. It might be a business partner facing a serious illness while the other navigates a divorce, or a spouse dealing with job loss while the other grieves a parent. In this session, we draw from real client cases submitted by our advisor community to explore the challenges these overlapping transitions create. Using these examples as a backdrop, our speakers will share practical strategies for managing competing needs, balancing emotional and financial priorities, and keeping the planning process grounded when multiple lives are shifting at once. Attendees will leave with tools to help clients move forward when transitions overlap.
4:15 – 4:30
Day 2 Wrap Up
9:00 – 10:00
Honey, I’m Home...Forever
Speaker(s): Dan Haylett
Many retirees step into retirement financially secure but emotionally unprepared. The end of a career often brings a sudden loss of structure, identity, status, and community—challenges that traditional financial planning doesn’t fully address. This advanced session dives into the emotional and psychological complexities retirees face when they’ve planned for what they’re leaving behind, but not for what comes next. The session draws from Dan's new book, The Retirement You Didn’t See Coming. Attendees will also have the chance to win a copy of Dan’s book during the session!
10:00 – 10:15
Break
10:15 – 11:45
Building a Thought Leader - Discover Your Hidden Expertise and Define Your Professional Voice
Speaker(s): Deanna Singh
Ready to move from behind-the-scenes expert to recognized industry voice? This engaging session helps you identify and articulate the unique knowledge you've developed throughout your career. Through an interactive exercise, you'll put clear words around your expertise and discover what makes your perspective valuable in your field. Led by award-winning author and social entrepreneur Deanna Singh, you'll leave with sharp clarity on your expertise positioning and practical steps to begin sharing your insights with confidence.
11:45 – 12:30
Lunch
12:30 – 1:10
Using FTI Tools with Intention: Maximizing Client Impact
Speaker(s): John Fulton
Our members have access to an array of powerful client-facing tools, but the real value comes from using them with intention, not as a step-by-step flowchart. In this session, we’ll explore how to move beyond basic functionality and tap into the full potential of these tools by aligning them with your clients’ unique needs. Learn how to customize your approach, prioritize outcomes, and deliver a more meaningful, impactful client experience. Discover how to shift from simply "checking boxes" to creating strategic, purposeful interactions that drive results.
1:15 – 2:15
Watch the Shift: Motivational Interviewing, Live and Unfiltered
Speaker(s): Laura Barry, Derek Hagen, Kelly Keydel
Hear from motivational interviewing (MI) expert Derek Hagen as he illuminates this powerful approach to facilitating change. Joining him are Laura Barry and Kelly Keydel, who will provide live demonstrations of client scenarios to show you how effective MI actually works. With a focus on strategic reflective listening, this session explores how to resist the urge to “fix,” employ OARS (Open questions, Affirmations, Reflections, Summaries), and steer conversations toward self-generated Change Talk. You’ll leave with a feel for MI’s four processes—Engaging, Focusing, Evoking, Planning—and an understanding of how to recognize, draw out and support a client’s own motivation. No fluff. Just real techniques that elicit real transformation.
2:15 – 2:30
Break
2:30 – 3:30
Tradition, Transition, and Disruption: Planning Across Cultures and Borders
Speaker(s): Susan Bradley, Sneha Jaggar
In an increasingly global world, financial advisors are navigating transitions that cross not only generational lines but also cultural and national boundaries. In this fireside chat, Financial Transitionist Institute Founder Susan Bradley will speak with an advisor based in India about how cultural expectations, family norms, and emotional dynamics shape the transition planning process. Together, they’ll explore how advisors can serve as cultural translators as much as financial ones, and how to honor both tradition and change. Learn how deeply ingrained norms about duty, family roles, legacy, and more, can either block or guide financial discussions and decisions. This conversation will leave advisors better equipped to navigate the emotional complexity of the disruptive forces of generational and cultural shifts, in the US, or beyond.
3:30-4:30
Member Town Hall (FTI Members Only)
Speaker(s): Susan Bradley
4:30
Event Close
Speakers

Laura Barry
CFP®, CeFT®
Managing Director, Wealth Management & Planning, Wealthspire Advisors. Member, Board of Directors, The Conservancy for Healing and Heritage

Christopher D. Bentley MBA, CFP®, CLU®, BFA®, CRPC®
President, WidowWise
Executive Director, Wings for Widows

Susan Bradley
CFP®, CeFT®
Founder, Sudden Money Institute and Financial Transitionist Institute

Christopher Dale
CFP®, CeFT®
President, Life after Grief Financial Planning

John Fulton
Private Wealth Advisor Senior Portfolio Manager UBS Private Wealth Management

Derek F. Hagen
Financial Behavior Specialist
Money Quotient.
Writer and Illustrator
Meaningful Money, LLC

Dan Haylett
Director, TFP Financial Planning. Podcast Host, Humans v. Retirement. Author, The Retirement You Didn't See Coming

Sneha Jaggar
CeFT®
International Money Matters Pvt Ltd
Senior Vice President Client Relationships

Kelly Keydel
CFP®, CeFT®, MBA, CDFA
Managing Director, Advisor at Wealthspire

Meghaan Lurtz
Partner, Learning & Development, Shaping Wealth. Financial Psychology Advisor, Knomee. Founding Strategic Advisor, Couplr. Professor of Practice, Kansas State University. Lecturer, Columbia University New York.

Lovaii Navlakhi
Managing Director & CEO
International Money Matters Pvt Ltd

Ivana Polonijo
PhD, AIF®
Applied Psychological Anthropologist,
Chief Soul-utions Officer & Founder,
Courageous Being Center

Kathleen Roth
CFP®, CeFT®
Financial Transitions Planning - Mastery Advisor
Waterstone Financial Services

Deanna Singh
Chief Change Agent & Founder
Uplifting Impact

K. Esther Szabo
CFP®, CeFT®
Owner, Gates Pass Advisors, LLC

Rose Zealand
CFP®, CeFT®
Financial Planner, Golden Thread Collaborative, End of Life Doula

Chris Koenemann
Family Advisor and Coach
Chris Koenemann Consulting

Frank Corrado
Financial Life Guide Robertson Stephens Wealth Management

Cathy Seeber
CFP®, CeFT®
Principal | Financial Advisor
CAPTRUST
Virtual Conference Code of Conduct
By participating in this virtual conference, you agree to the following expectations. Organizers will actively enforce these guidelines throughout all conference sessions, breakout rooms, chat interactions, and related online activities.
Purpose
Our goal is to create a friendly, welcoming, and productive virtual environment for everyone. This includes respecting differences in race, age, ethnicity, disability (real or perceived), gender identity, sexual orientation, physical appearance, body type, religion, and type of practice.
All practice models—fee-only, fee-based, commission, hourly, hybrid, and any others—are valued and equally welcome here.
Expectations
Be considerate and respectful in all video, audio, and chat interactions.
Help ensure a positive and inclusive experience for all participants.
Maintain professionalism in virtual spaces (camera, audio, chat, and breakout rooms).
Uphold FTI’s core values in every conference activity.
Unacceptable Behavior
The following conduct is not permitted in any virtual conference space, including chats, private messages, breakout rooms, or social events:
Derogatory comments related to race, age, ethnicity, disability, gender identity, sexual orientation, physical appearance, body type, religion, or type of practice.
Criticizing, belittling, or making dismissive remarks about how another advisor runs their business.
Sexual language, imagery, jokes, or conduct.
Unwelcome advances, requests, or private messages of a personal nature.
Intimidation, bullying, stalking, or unwanted following (including repeated private messages).
Disruption of sessions, including inappropriate chat behavior, off-topic interruptions, or intentionally interfering with presenters.
If you experience or witness unacceptable behavior, contact us at Info@FinancialTransitionist.com.
Questions? Info@FinancialTransitionist.com

